When Nelson found VAOS, Vibes Creative was doing under $10K a month, and not even that consistently. A $20-30K project would land out of nowhere, then three dry months would follow. His one team member, Alex, worked two or three days a week, entirely dependent on how much work happened to come in.
Nelson's own read on coaches at the time: "This is all scammers. Just another business coach out there."
Today Vibes Creative is a $64K-a-month podcast agency with a team of 12 and its own studio HQ. This is how it happened, in his words, from the interview above.
The Wake-Up Call Was an Injury
A friend already in the program had planted the seed. But what actually made Nelson book the call was hurting his knee and ankle training MMA.
"That put me back to bed and I'm like: I can't shoot. How do I make money now if I can't shoot? If I keep going down this path, if something prevents me from working, I won't be able to have an income. I needed to build this thing to a place where it doesn't rely solely on me performing the tasks. That's not a business. That's being a solopreneur."
He was already elite at the craft. "I knew everything back and forth. I had the gear. But I needed a proper lead generation system, and I needed to properly learn sales, because every single person I had ever sold to was already a warm lead from word of mouth. Selling someone that doesn't know you and doesn't trust you is a completely different game."
The Scary Decision: One Niche
The first move wasn't ads. It was choosing to become a podcast agency, for one market, and saying no to everything else.
"The thought of niching down was so scary. What's going to happen if we are only doing this thing? How many people actually want to do a podcast? There were days I woke up questioning everything. But I just stuck with it. And now, almost a year later: that was the right call to make."
The Believing Moment
Around month six, Vibes had its first $60K month. "That really opened my eyes. This thing I've been envisioning for so many years is about to become real. Up to that point I hadn't even been close."
Two other firsts stuck with him: closing his first client who came from an ad, someone who had never met him, and collecting payment live on a call. "The first time I collected payment felt like one of the biggest moments I've ever had in business."
The Numbers
From the start of his campaigns, Nelson invested around $30K into paid ads. At the time of this interview, Vibes Creative was at $64K a month, roughly a $768K-a-year run rate, with clients signing 12-month partnerships.
"You will have to invest a lot of money in paid advertisement to make a lot of money. I remember when $50 a day sounded like a crazy amount. But if you have a great service and you deliver, every client stays 12 months minimum. So we can spend real money to acquire one customer, and that puts you in a category of one, because everyone else is scared to."
What Actually Changed
Not just revenue. Boundaries.
"I don't work Saturdays and Sundays anymore. That might sound silly, but before, there were no boundaries. I used to work almost every hour of the day. Now we work 8 to 5, and the goal by end of year is four hours a day."
Nelson is also honest about the cost, and we want you to hear it: "A 10K-a-month business is one or two clients. Getting to 20s and 30s means team and systems and more stress. Past that is a whole different ball game. It's not for everyone. Know what you want first."
His Advice If You're on the Fence
"I know it's scary. I've been there. You might think it's a scam. I've been there too. I can tell you right now: it has been one of the single best decisions I've ever made for the business. It is real. I'm the living proof of it. If you're coachable, patient, and you move with urgency, you will get results. But if you're thinking about how to make your money back in the first 30 days, don't do it. It takes longer than you think, and if you're going to give up, why even start?"
The Lesson
Nelson didn't need to get better at video. He needed a niche he committed to, a lead system that didn't depend on referrals, sales skills for cold prospects, and a team so the business didn't collapse the day he couldn't shoot. That's the playbook. The injury just made it urgent.